A Guide to Starting a New Website or Blog

Websites

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Starting and growing a website or blog is complicated.

There’s so much information online, it’s easy to become confused and overwhelmed.

This page is designed for people who have never before built a website and who find themselves drowning in terminology they know little about. The goal is to help you learn about the steps you’ll need to take to build a website or blog. Once you know more about the process, you can decide if you should try doing this yourself or hire a web designer/builder to do it for you.

I can’t cram every single detail you need know into this page, so follow the links in the various sections to learn more about the topics that interest you. There’s a link back to this page in the main navigation menu so you can come back whenever you want.

What software do you need to run a website?

Modern websites are built using a type of software called a ‘content management system‘ (or CMS). The name is self-explanatory when you know what it does, but it won’t mean much to people outside the web design/development industry.

A more beginner-friendly term for the same or similar types of software is ‘website builder‘ and to a lesser extent, ‘website building software‘. Which are much easier terms to understand. There’s no doubt about what they’re designed to do.

WordPress is the most popular website building software online

The top dog in this sector is WordPress. It’s been around in one form or another since the early 2000s and established itself as the leader. You can read more about WordPress in this article – What is WordPress?. In 2020, WordPress powers more than 37% of all websites.

WordPress comes in two formats. One is an online version and the other is what’s known as ‘self-hosted’. Both versions of the software are free but there are additional costs if you choose the second option, as you will need to buy a domain name and web hosting to get a website online (more on that soon). The first option is free but there are limitations on what you can do with it.

The two versions of WordPress live on different websites. The free version is at WordPress.com and the self-hosted version is at WordPress.org. For a more detailed article on the differences between the two, read What are the Differences Between WordPress.com and WordPress.org?

WordPress is our favourite website building software but it’s not for everyone. There’s a learning curve which is a little steep for some people. Especially those who just want to make a simple website to promote a business, book or something else. If you’re interested in building niche websites or a large blog, WordPress is the best choice.

Once set up, both versions of WordPress are editable via a browser or app so you can manage your website from anywhere in the world from any device with an internet connection.

WordPress alternatives

If you want to look beyond WordPress for building a website or blog, have a look at the following alterntives:

  • Squarespace
  • Wix
  • Weebly
  • Blogger
  • Joomla
  • Drupal
  • Mgento
  • GoDaddy Website Builder

And if you’re thinking of starting an online eCommerce store, the market leader in this space is Shopify.

Domain names and web hosting

So far we’ve looked at the software you can use to build a website. Once you’ve decided which of the option is best for you, it’s time to start looking at domain names and hosting.

Domain names

This is a domain name: medlockdigital.com. A domain name is what people type into a web browser to find your website or blog.

The second half this domain name, .com, is what’s known as a TLD (top-level domain). The first part, medlockdigital, is what’s known as an SLD (second-level domain).

Non-country specific TLDs include .net, .org, .info, .biz etc. You’ll want one of these if you want to attract traffic from around the world. To each of these, you attach the SLD (second-level domain) to create a unique address on the internet.

Each country has it’s own domain extension. These are known as a ccTLD – or country code top-level domain. Examples include .us, .co.uk, .de and .ca. You’ll want one of these if you want to target people in a specific country. Bear in mind, in some cases, you must be a resident of a country to buy a domain with that country’s extension.

You’ll need a domain name to bring your website to life. Read A Beginner’s Guide to Domain Names for more information on choosing, registering and using a domain name.

Web hosting

This is where things can start getting complicated for complete beginners. But before we get into that, let’s define web hosting.

Your website is basically a bunch of files made up of images and documents. These files live on a computer-like machine called a server somewhere in the world. When somebody wants to view a page on your website, they type in the address of the page they want, or click a link on another webpage, and the server serves-up the page to their computer, laptop or mobile device.

It is possible to set up a computer at home that acts as website server. But that’s way too complicated for many people. So, instead of doing that, we use a web hosting company. We rent a small amount of space on their servers and place our website in that space.

The most basic hosting option for new websites is called shared hosting. Basically, your website shares a server with hundreds or thousands of other websites. Which is fine in the early days because you won’t be getting much traffic so it won’t use many server resources.

As time goes by, and your website traffic grows to the point where you’re using too many server resources or your it’s running too slowly, you can upgrade your server to a handle the extra requirements.

Choosing a web host

Choosing the best host for you is where the trouble starts. Some web hosting companies offer high affiliate payouts so you often find those companies being promoted more than the others. One example is Bluehost. Their affiliate program is very lucrative for some people and many guides like this one do their best to get you over to Bluehost to sign up.

I’ve never used Bluehost so I can’t say anything from personal experience but I do see plenty of complaints online about their services. I also see plenty of positive reviews too. The trouble with this is you don’t know if you can fully trust those reviews (as with any product or service with high affiliate commissions) because you know the revenue potential is rather high.

The Bluehost affiliate program payouts range from $65 to $130 per sale.

To help you make a more informed decision about choosing the best host for you (which is different from choosing the best host), read my WordPress Website Hosting Guide.

Setting up WordPress

Setting up a WordPress site at WordPress.com is as simple as registering to create an account, thinking of a name for you website, then joining. That’s all you have to do for the most basic version. If you want a more professional looking website, you’ll need to upgrade your account at a cost of $4 per month (billed annually).

Setting up WordPress on a self-hosted server is a little more complicated. But not much.

By this stage in your journey, you’ll already have a domain and some hosting so it’s just a matter of installing WordPress. Some hosting companies give you the option to set up WordPress at the point you sign up. If they don’t there’s usually a point-and-click method that’s as simple as clicking a button and following the on-screen instructions.

You’ll be asked to create a username and password, for instance. You might also be asked for your website’s name and tagline. All of these things, except the username, can be changed later so don’t sweat over these details for too long.

One thing, don’t use the username admin if that’s suggested during the setup process. Change it to your name or your website’s name. Read this article on why you should never use the admin username.

The setup process usually takes about a minute or so if everything goes according to plan. Be sure to keep any details about the installation emailed to you by your hosting company so you know how to access your website.

Learning WordPress

Using WordPress is a little like driving a car, playing the guitar or studying a language – you never stop learning. Ever! I’ve used it for more than 10 years and still learn new ways of doing things. Partly because WordPress is always evolving and so are the various addons we need to make websites and blogs run the way we want them to.

Luckily for you and everybody else using WordPress, there are plenty of people creating tutorials to make life easier. If you need to figure something out, turn to Google or YouTube and you’ll quickly find a solution.

And if you can’t do it yourself, you’ll find plenty of people offering WordPress support services for competitive prices.

Making WordPress pretty and functional

For the remainder of this article, everything I’m talking about refers to the self-hosted version of WordPress. There is some crossover between the two versions but you’ll have to dig around WordPress.com to figure things out.

Once WordPress is installed, it’s time to start setting up your website the way you want it. This includes adding a theme to match the design you have in your head and plugins to add functionality.

So, you might be asking, what are themes and plugins?

To keep it simple, themes create the design and plugins help you do things.

But it’s not as cut and dry as that as some themes have capabilities you’d usually need a plugin to perform. For instance, SEO. Most people opt for a plugin but some themes have SEO settings built-in. But, if you choose a theme with built-in SEO options, you could instead use a plugin if you like.

And some plugins help with design and can be confused with website builders.

Themes and plugins come in a range of shapes and sizes, and while many are free and easily installed from inside your website, there are plenty of premium themes and plugins that can be purchased online and easily installed by uploading a .zip file.

As you can see, WordPress and its ecosystem is wide and varied.

For more information and detailed guides on themes and plugins, check out the following two articles:

Adding content to a new WordPress website

Once you’ve reached this stage, it’s time to start adding content. Typically, you have one of two document formats in a WordPress website. They are Posts and Pages.

In most cases, people use Pages for things like about, contact, legal and sales pages. And we typically use Posts for the blog section. I know it’s confusing, so check out this page for more a more detailed explanation: In WordPress, What are the Differences Between Posts and Pages?.

Updates and maintenance

What we’ve looked at so far gives you an overview of the entire process. Obviously, the minute details will change depending on what you want from your website. But one thing that won’t change is the importance of keeping your WordPress software (often referred to as core files), themes and plugins up to date.

Ideally, you should check for updates at least once a week and do them as they arise or soon afterwards.

Why update so often? As I said earlier, the WordPress ecosystem is wildly dynamic, making it a target for hackers. Plugin developers and theme authors do the best they can when it comes to coding their products, but hackers are always looking for ways to exploit any flaws they find. One of the biggest ways to get into a site is via out of date plugins and themes. And once a hacker gets in and does his/her thing, cleaning up the mess can take time and cost money.

Also, up to date plugins and themes tend to work better.

However, before you do an update, always make sure you have a backup of your entire site should something go wrong. And know what to do to restore the backup.

Your host might arrange a backup for you as part of the service. But you might also want to check a service like ManageWP.

  1. Once you’ve bought your hosting and installed WordPress (your hosting company makes it easy to install WordPress), you’ll need to learn how to use it. Follow our guide for setting up a WordPress website and check out our WordPress tutorials to see what’s involved.
  2. The next part of the process is making your site look good. Most people use a premium theme to create the design of their site. We use the Genesis framework on all of our sites. You can read our review here, but if you decide it isn’t for you, have a look at some of the other premium WordPress theme shops. You’ll definitely find one you like.
  3. Now that you’ve set up your online base, you need to start creating content. Most people write their own content but you might prefer to hire people to do that for you. You might even prefer to create videos or podcasts. At the time of creating this ‘start page’, we don’t have any content to link to, apart from our article on how to format a blog post.
  4. After you’ve created some content, you need to start thinking about how people interact with your site. This is something you’ll work on over time. Testing and tweaking to see what works. Don’t sweat too much about it at the start of your journey, just focus on creating content and getting it online.
  5. Once you have some good content on your site, you’ll want people to read, watch or listen to it, so it’s time to start generating traffic. More on this topic soon.
  6. Next comes monetisation. If your website is the vehicle for making money you’ll need to use an ad network like AdSense to display adverts or get into affiliate marketing. Check out our beginner’s guide to affiliate marketing and how people make money from blogging. On the other hand, if you’re creating a website to promote your services, you’ll need to work on converting visitors to paying customers.
  7. Start collecting visitors email addresses so you can add them to a mailing list
  8. Fine-tuning, reporting and creating systems. As you gain more experience and gather data from programs like Google Analytics, you’ll be able to work on fine-tuning your website to make it perform better.

Featured image for this post by PIRO4D from Pixabay

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